Former San Francisco 49ers quarterback Colin Kaepernick reportedly won’t receive a signature shoe or an “extensive clothing line” from Nike despite the company’s decision to use him as the face of its 30th anniversary “Just Do It” campaign. So if you are betting on the NFL or activities off the grid-iron, this is one to steer clear of.
Selection of Kaepernick for the campaign has led to some backlash against Nike. On Tuesday, shares of the company stock dropped three percent and the hashtag “Nike Boycott” trended on Twitter.
Kaepernick, a free agent since 2017, is a controversial figure. He is engaged in an ongoing collusion case against the NFL and his protest movement of kneeling during the anthem is still being debated.
Although many disagree with him, Kaepernick is still being honored for his efforts. This includes being named GQ magazine’s Citizen of the Year in 2017, $1 million in donations and winning the 2018 Ambassador of Conscience Award from Amnesty International.
Nike’s new advertising campaign also includes ads featuring tennis star Serena Williams, New York Giants wide receiver Odell Beckham Jr and Seattle Seahawks rookie linebacker Shaquem Griffin.