According to a release from the NBA, the league has officially announced its “first betting data partnerships in the US” with Sportradar and Genius Sports.
As more states legalize sports betting, Genius Sports and Sportradar will work closely with the NBA to ensure those who choose to bet on sports legally have access to official NBA betting data through licensed gaming operators in their respective states.
“Sportradar and Genius Sports are proven leaders in data distribution and will deliver unparalleled, real-time official NBA betting data,” said NBA Commissioner Adam Silver in the release. “As the sports betting landscape continues to evolve at a rapid pace, these new partnerships will provide robust and reliable data to ensure the best possible gaming experience for our fans in the U.S.”
As for Genius and Sportradar they will now have “non-exclusive rights to distribute official NBA betting data to licensed sports betting operators in the US.” The official betting data will be for both NBA and WNBA games including preseason games, regular games and playoffs. Both companies will also be authorized to distribute betting data products on a real-time basis to licensed sports betting operators and platform providers.
“We look forward to using NBA data to provide licensed US sportsbooks with our suite of market leading in-game basketball betting products and services,” said Mark Locke, chief executive of Genius Sports. “We are world renowned for driving innovation in basketball sports betting and look forward to inspiring a more engaging betting experience for NBA fans.”
“We have invested in this partnership as it is not only a tremendous opportunity for us, but ultimately for the fans of the NBA,” added Sportradar chief executive Carsten Koerl. “With sports betting being so new to the United States, we will look to utilise our vast global experience in the space to implement innovative feeds and products to give fans and partners an amazing experience.”