Last night, on TNT’s pregame show Inside the NBA, NBA superstar and hall of famer Shaquille O’Neal announced his biggest role yet – CFO of Carnival Cruise Line. That’s right, Shaq will be shaking things up as the new Chief FUN Officer, personifying Carnival’s newest brand campaign ‘Choose Fun,’ that launched earlier this week.
Shaq’s role will be brought to life via engaging video content, social media and experiential activations.
“We are very excited to have Shaq as part of the Carnival team! He will serve as a great ambassador ensuring everyone knows all about our one-of-a-kind brand of fun,” said Carnival President Christine Duffy. “We’re confident that his embodiment of our brand values will inspire America to Choose Fun and discover the authentic, participatory and social atmosphere that Carnival offers.”
“In today’s world, it’s more important than ever to choose fun, especially when everyone is busy with work, family, and life in general,” says O’Neal. “So, I’m honored to be appointed the Chief Fun Officer at Carnival – a company that lives and breathes fun.”
Carnival Cruise Line is the largest brand in the Carnival Corporation portfolio and the world’s most popular cruise line.