The MLB will be the first professional sports league to wear Under Armour uniforms.
It was just announced that the MLB has made UA their exclusive jersey provider. The 10 year partnership will begin in 2020.
“Under Armour is proud of our long-standing relationship with MLB, and we look forward to this exciting next chapter,” Under Armour founder and CEO Kevin Plank said in the announcement, according to the Baltimore Sun’s Lorraine Mirabella. “Under Armour’s goal is to engage and excite MLB’s incredibly diverse fan base across America and around the world, and grow the game for the next generation of great athletes.”
MLB commissioner Rob Manfred said the deal is essential to maintaining the strong ties UA has to baseball’s younger audience.
“We are excited to build on our partnership with Under Armour, a powerful global brand that continues to grow exponentially,” Manfred said in the announcement.
There are currently more than 400 major and minor league baseball players with UA endorsement deals.