UFC President Dana White believes Ronda Rousey’s star power has reached a new level. He believes her loss to Holly Holm at UFC 193 in November has increased her fame.
Prior to UFC 193, Rousey was MMA’s biggest star and the face of the sport. She appeared in movies, television shows and major news outlets. But her loss to Holm showed that Rousey is not invincible.
One would only assume after a devastating loss like she suffered that her star power would fade, but Rousey has been in the headlines now more than ever before. According to Dana White, the mainstream interest drummed up by Rousey’s improbable loss has made her a bigger star than she was before she fell to “The Preacher’s Daughter.”
“It’s crazy because you win and lose in the fight game; it happens,” White said Thursday on ESPN’s “First Take,” according to MMAjunkie.com’s Mike Bohn. “It’s funny, because we were comparing her to (former boxing champion Mike) Tyson, who had this invincibility. She was a Tyson. And it was never more true than when she lost – because when she lost, everybody was shocked. One hundred million people were talking about it on social media. And I actually think Ronda Rousey is bigger now after the loss than she was before the fight.”
Dana White has already promised that Rousey will get a rematch with Holm, but there is no solid timetable for her return.
“You have to give Ronda some time,” White said. “When Ronda’s ready to come back – there’s literally no pressure on her whatsoever to think about anything as far as fighting goes. And she’s on a medical 45-day suspension after the fight. She can’t have any contact or have anything for 45 days.”