Cristiano Ronaldo has just signed a lifetime contract with Nike that could be worth more than $1 Billion.
Cristiano, who has been with Nike since 2003, is one of the most famous and marketable athletes in the world and Nike wants to capitalize on that. The Real Madrid star has signed a contract similar to the one Michael Jordan signed in the mid 80s.
“The successful partnership between Nike and Ronaldo will continue well into the future with a new, long-term contract.”
Cristiano Ronaldo is a strategic figure for Nike’s marketing campaigns, not only for his performances on the field, but also for the fact that he has millions of followers worldwide on his social media accounts.
Ronaldo issued a video statement saying the contract is “for life.”
Ronaldo is on top of the world right now. Just this week Real Madrid announced a new contract with him that will run through June 2021. His annual compensation from salary and bonuses is expected to be similar to his prior deal at more than $50 million a year before taxes.