Canelo Alvarez has signed a five-year deal worth a minimum of $365 million with DAZN giving him the richest contract in sports history.
Alvarez’s deal includes 11 fights starting with his next fight on December 15th at Madison Square Garden against Rocky Fielding for the WBA super middleweight world title.
Golden Boy Promotions will also arrange 10 fight nights per year to stream live on DAZN. These will be available in all DAZN markets, including the United States, Canada, Italy, Germany, Austria, Switzerland and Japan.
“This is easily one of the best days in the growing history of Golden Boy Promotions,” Oscar De La Hoya, Golden Boy Promotions Chairman and CEO, said in a statement. “We are committed to making this sport as accessible as possible and at an affordable price for the all fans. My dream has been to make boxing a sport for all. DAZN has the perfect platform to make this dream come true, and with the biggest star in the sport at the helm of this journey, I have no doubts that we will succeed in unimaginable ways.”
Alvarez is boxing’s biggest pay-per-view star since the Mayweather/Pacquiao era, generating hundreds of millions of dollars for events on HBO PPV. But the move to DAZN will take him off HBO PPV and place his two fights per year on the all-sports streaming service that charges $9.99 a month for a slew of combat sports offerings.
The partnership with Alvarez and Golden Boy is the latest major deal for DAZN in the combat sports industry. Earlier this year, it announced a $1 billion deal with Matchroom Boxing and it also features Bellator MMA, the World Boxing Super Series and Combate Americas on its platform.